Fifteen years turning complicated ideas into the line a room remembers — for brands, founders, and the people who speak on their behalf.
15
years in practice
40+
brand voices written
3
keynote stages a year
Most brand voice work adds adjectives. Mine removes them. I'm brought in when a launch, a manifesto, or a founder letter has to be read once and understood completely — no second draft to explain it.
A few projects where the words had to carry the whole weight of the moment.
A working session to hear how you already talk about the thing, before I write a word.
One full draft — not three weak options to choose between.
One round of revision, focused on what's actually unclear, not wordsmithing for its own sake.
Final copy, ready to ship — plus notes on why each choice was made.
"Naomi rewrote our launch page in one sitting. It converted better than six months of our own drafts combined."
"She's the only writer I've worked with who makes things shorter and somehow more convincing at the same time."
Most run 1 to 6 weeks depending on scope — a single launch page versus a full brand voice system.
Occasionally — usually executives speaking on behalf of a founder's vision.
A fixed project fee, confirmed after a short call — never billed by the hour.
Short call first — no brief required, just the problem you're trying to solve.